Annual Meeting and Educational Presentations
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Join us in Pendleton, Oregon - April 3 and 4, 2018
Tuesday, April 3rd
8:30 - 9:30 – Industry Study of Market Opportunity and Consumer Behavior for the North American B&B Marketplace – Janice Hurley, BedandBreakfast.com
This just completed study was conducted by Phocuswright, the global travel and research authority, on how travelers, suppliers and intermediaries connect. Sponsored by BedandBreakfast.com/HomeAway and AIHP, the research positions Bed and Breakfasts as a legitimate sector of the broader lodging marketplace, and the data describes the digital shift occurring in B&B’s, both on the consumer and operator side, and assesses the importance of B&B’s to various travel segments with a focus on the Millennial traveler. The research also defines key trends and identifies opportunities for growth.
9:45 -10:45 – The Five-Star Experience: Elevating Guest Communications E Scot Fuller-Beatty, ThinkReservations
The guest communication landscape has changed. With over 80% of lodging reservations being made online, it is vital to have solid communication operations in place for your business to survive. New technology has enabled us to now have the ability to communicate with guests in a personal, yet often automated, manner. Join E Scot Fuller-Beatty, Sr. Account Manager at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, as he teaches, step-by-step how you can start to implement the tools that will help your customers find you and keep coming back for more!
11 - Noon – Personalization, Customization & Control – Bed & Breakfasts in the Digital Age Catherine Freeland & Ryan Kolnick, Booking.com
Are OTAs a good fit for my inn? An open & interactive conversational session to learn if online agents will work for you to secure more bookings. Learn strategies to build your business.
Noon-1:00 – Lunch
1:00-2:00 – Rank Better in Google Map Results – Kent Schnepp, Odysys
Learn the 5 keys you need to know for better rankings in Google's "Local Pack" or "3 Pack" map results. For hospitality the “local 3 pack” map results in Google are critical to driving direct bookings. With increasing search results space going to OTAs and behemoths like TripAdvisor, the map results are the number one place for innkeepers to really compete for organic search traffic and bookings. We’ll give you the keys to unlock your business listing’s ability to rank in Google’s search results and a few other local marketing tips as well.
2:15-3:15 – The Finishing Touch – Edible Flowers and Herbs in Your Cuisine – Kristin Fintel, Innkeeper, Chehalem Ridge B&B
Wow your guests with the local and creative touch of edible flowers you’ve grown yourself. Learn what’s good to use and how to stretch your harvest into the winter months. We will also cover herbs that are easy to grow, cheaper than the store and add the special touch that your guest will talk about long after they’re gone and bring them back.
3:15-6:00 – Vendor Roundup Time including Snacks sponsored by bedandbreakfast.com!
7:00-? – Tour and Dinner @ Oregon Grain Growers Distillery
Wednesday, April 4
8:30-9:30 – Annual Meeting of OBBG
9:45-10:45 – Working with TravelOregon – Harry Dalgaard, TravelOregon
6 Seven Regional Destination Management Organizations (RDMOs) are recognized by Travel Oregon develop and submit regional plan proposals for use of state dollars via the Regional Cooperative Tourism Program. Each RDMO develops and enacts a two-year tourism destination management plan that involves the input of regional tourism stakeholders and Travel Oregon. In this session you will learn about the Regional Cooperative Tourism Program, the RDMOs Destination Management Plan and how your organization or DMO can best leverage the investments contained within those plans.
11-noon – Roundtable Time
Choose the topic that you want to delve into:
· Social Media
· Yield Management
· Building Packages
· Vendor Spotlight: ThinkReservations with E Scot Fuller-Beatty
BONUS SESSIONS with LUNCH! sponsored by BedandBeakfast.com
Noon-1:00 – What’s New with BedandBreakfast.com – Janice Hurley, BedandBreakfast.com
Yes, there are changes happening with BedandBreakfast.com. The Head of Industry Relations, Janice Hurley is here to explain it all and answer your questions.
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Some of our vendors include: Bedandbreakfast.com, ThinkReservations, Odysys, Booking.com, TRC Insurance, Unique Angles Photography and more...
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Some Pricing Details - Pricing includes Lunch and Dinner on Tuesday and Lunch on Wednesday.
· $169 OBBG Member $119 OBBG Member, second registrant from same inn
· $219 Non-OBBG Member $169 Non-OBBG Member, second registrant from same inn.
· After March 5, prices go up $20
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All Sessions and the Vendor Hall will be at the Pendleton Red Lion.
Reservations may be made by calling the Pendleton Red Lion directly at (541) 276-6111 Oregon Bed & Breakfast Guild group rate is $99/night plus 9.8% tax and $1.50 assessment for a Standard King with Roaring Start Breakfast.
Questions? Email info@obbg.org
