2014 Annual Meeting and Educational Presentations
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The Annual meeting of the Oregon Bed and Breakfast Guild will be on Monday, February 24, 3 pm, at the Best Western Hood River Inn, Hood River, Oregon followed by a Dinner Social and an evening of Networking and camaraderie.
On Tuesday, February 25, we’ll have a day full of industry related presentations:
8:20, Tuesday ~ Lisa Itel, Global Sales Manager with Travel Oregon will kick off our full day of presentations Tuesday. Learn about working with Travel Oregon’s Global Sales department. Get basic information about working with global and domestic travel trade markets. Did you know that Global Sales is focused on increasing the number of packaged tours and independent travelers to Oregon? Learn how you can be part of the FIT (free independent traveler) and group itineraries by working with receptive tour operators and tour operators. Information will be presented on trade shows and how to get the leads from these shows.
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9:00 Tuesday ~ Kerry Cobb ~ Developing a Social Media Strategy ~ sorry still waiting for presentation description
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10:00 Tuesday ~ Harry Dalgaard and Andrew Grossman ~ Sustainable Travel ~ The Oregon Travel Philanthrophy Fund. Accommodations around the world are increasingly utilizing sustainability initiatives to demonstrate competitive advantage. Options for bed and breakfasts include demonstration projects, environmental certifications, and programs that give back to the local community.
The Oregon Travel Philanthropy Fund (OTPF) supports sustainable tourism development in Oregon by engaging businesses and travelers with projects that bolster the state's tourism economy, improve the natural environment, and support local culture. It is the first statewide program of its kind; and it is another way to ensure that Oregon will forever remain a place people love to travel. The best part about the fund? It’s easy for bed and breakfasts to participate. The program is low-touch, flexible, and provides plenty of goodwill and marketing ROI. Meanwhile, your guests can feel more connected to tourism in Oregon, by contributing to exciting projects that will help to protect and enhance the state for future generations.
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Break
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11:10 Tuesday ~ Marian McNew ~ Ecological Planting Design ~ Shrub and perennial plantings are more successful, long-lived and need less maintenance, if plants with similar preferences and requirements are combined in a naturalistic way. This class will provide guidelines and suggestions for different planting schemes and styles, utilizing the plant community principle, based on ecological requirements and habitats of plants.
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Lunch
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1:00 Tuesday ~ Marcus Berg ~ Unique Angles Photography ~ Talking with a photographer and preparing for a photo shoot. Additional hints on taking photos yourself for your Blog.
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2:00 Tuesday ~ Jeff Logan ~ Getting up to Speed with Google Analytics ~ Google Analytics can be complicated to understand. In this presentation we will show you the essential items to review. We will also provide custom reports setup just for innkeepers. See how to get conversion-tracking setup on your site so you can see the location of all online bookings
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3:00 ~ 5:00 Tuesday ~ Open discussion. What topics would you like to see covered?
~ claiming your google business listing
~ TripAdvisor business listing discussion
Meals are included in your registration
$75 for OBBG members
$95 for non members
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