Annual Meeting and Educational Presentations
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2017 SCHEDULE
Monday, March 6th
8:30 - 9:30 - 5 Steps to Unlocking Direct Bookings Ben Lloyd, Odysys
Hate OTAs taking your money? Make your website work for you by bringing you direct bookings.
9:45 -10:45 – Payments Intelligence 2017 Wynn Salisch, Casablanca Ventures
Credit card processing is confusing to almost everyone, from the myriad rates and fees to PCI compliance and rapidly evolving new technologies. This session will explain, in plain English, how payments flow through the system, the system’s various participants, how rates and fees are set and how they can be reduced, what PCI means and why compliance is so important, what EMV is and how it works, how to better secure and inn’s data infrastructure to prevent costly breaches, what encryption and tokenization are, how to prevent chargebacks and how to increase profits through electronic payments. It will be a chance for attendees to get answers to their questions on all aspects of payment processing from a payment professional with thorough knowledge and experience in the innkeeping industry and F&B operations.
11 - Noon - Understanding Yield Management Strategies E Scot Fuller-Beatty, ThinkReservations
The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences. Join Richard Aday, the CEO and Principal Engineer of ThinkReservations, as he walks you through various strategies of yield management. This presentation will teach you through examples, help you better understand your reports, and even discuss how you can make OTAs work for you.
Noon-2:00 - Lunch and Vendor ShowcaseTime
2:15-3:15 - Get more reviews than ever before: Jeff Logan, Logan Marketing
We will detail ways that innkeepers have used to triple the amount of reviews on Google, Yelp, and TripAdvisor in one years’ time.
3:30-4:30 – You Deserve a Break: How to Hire an Innsitter Coral Simdorn, Seamless Innkeeping
Find out the secrets of a veteran Innsitter on how best to leave your property in good hands.
4:30-6:30 - Vendor Showcase Time including Snacks sponsored by bedandbreakfast.com!
7:00-? - Winemaker Dinner @ DanCin Vineyards
Tuesday, March 7
8:30-9:30 - Annual Meeting of OBBG
9:45-10:45 – Getting the Most out of Google My Business Pat McCauley, InsideOut Solutions
Get the details on what Google is doing with your listing and how to use that listing to get more business.
11-noon – Partnering & Packaging Made Easy While Keeping It Local! Janice Hurley, bedandbreakfast.com
Janice will share detailed information dissecting BedandBreakfast.com's quarterly traveler and industry trends surveys. BedandBreakfast.com conducts quarterly surveys of thousands of B&B goers so as to better learn how we, as an industry, can always stay ahead of and surpass traveler expectations. In our surveys, we monitor many things including online booking habits, triggers that get folks to book, etc. A big part of traveler expectations is making their booking process easy and providing them with packages. This session will provide you with ideas and tips on how to partner with local business to create the packages travelers are looking for.
BONUS SESSIONS with LUNCH! sponsored by BedandBeakfast.com
1:00-2:00 - Food Safety 101 Sarah Baker, Jackson County Health Department
Breakfast is the most important meal of your business. Sarah will share with us the dos and don’ts of food safety in your B&B kitchen. What temp should that be? How do I sanitize that? When is food safe past it’s marked date? Find out these answers and more in the fun (no, really!) session.
2:15-3:15 – The Innkeeper as Food Photographer Kristin Fintel, Innkeeper at Chehalem Ridge B&B
Yes, you need professional photography. But you can add to your photo gallery with darn good photos of your food. Let’s dive into photo composition and camera usage. Bring your digital cameras and smartphones to practice taking awesome food photos.
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Some of our vendors include: Bedandbreakfast.com, ThinkReservations, BnBWebsites, Casablanca Ventures, Natural Felt, Logan Marketing, TRC Insurance, Hart Insurance, Unique Angles Photography and more...
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Some Pricing Details - Pricing includes Breakfast, Lunch and Dinner on Monday and Breakfast on Tuesday. $189 OBBG Member $139 OBBG Member, second registrant from same inn $229 Non-OBBG Member $179 Non-OBBG Member, second registrant from same inn. after February 5, prices go up $20
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All Sessions and the Vendor Hall will be at the Ashland Hills Hotel, 2525 Ashland St, Ashland, Oregon 97520 • For reservations, call (541) 482-8310, ask for the Block for Oregon Bed & Breakfast Guild, which has rooms $99-109 ** The Block is no longer being held, but the front desk should give you the discount until all rooms are booked.
Register Online Today Questions? Email info@obbg.org
