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Annual Meeting and Educational Presentations
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Join us in Portland, Oregon - March 5-6, 2019
McMenamins Kennedy School

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Tuesday, March 5

8:00 Breakfast Served

8:45 – 9:45
 – 7 Steps to Be Less Reliant on OTAs – Kent Schnepp, Odysys. Tired of sharing profits with Online Travel Agencies (OTAs)?  Looking for ways to drive more direct bookings through your own website?  Discover ‘7 Steps to be Less Reliant on OTAs’ with Kent, founder and CEO of Odysys.  He will share strategies you can use to get your fair share of direct bookings.  He might even sneak in a few ways you can beat the OTAs at their own game.  Oh, and he promises that ANYONE can implement these steps; it’s not rocket science!

10:00 - 11:00
 – Yield and Revenue Management - David Mayfield, ResNexus In this session, we'll talk about how to increase occupancy and revenue through Yield Management tools.  Learn Dynamic Pricing and Yield Management which is the practice and strategy of raising or lowering prices depending on current demand to capture more revenue than would otherwise be the case if rates were left unchanged.

11 - Noon
 – WOWing your Guests with Beautifully Decorated Cookies – Kristin Fintel, Innkeeper, Chehalem Ridge B&B.  In this hands-on workshop, you will learn the secrets to creating artwork with sugar cookies and royal icing.  Come away with recipes and some of your finished masterpieces for yourself

Noon - 1:00
 – Lunch sponsored by Odysys

1:00 - 2:00
 – The Ins & Outs of Paid Social Media - Liz Day, RezStream  Are you currently running paid search campaigns?  Have you considered paid social campaigns?  The days of posting on social media and expecting all your followers to see everything are over.  The challenge: understanding how to get started, where to invest and how much

2:15 - 3:15
 –  Credit Card processing-Wynn Salisch, Casablanca Ventures.  Credit Card Processing and Data Security. This session will explain how payments flow through the system, how rates and fees are set and how they can be reduced, how to better secure an inn's data infrastructure and what attendees can do to protect their business and customers from hackers, phishers, extortionists.  And so much more.

3:15-6:00
 – Vendor Showcase with passed hor dourves starting at 5:30

6:45 - 7:00
 – Dinner presented by McMenamins Kennedy School on-sight and sponsored by ThinkReservation

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Wednesday, March 6

8:00
 Breakfast served

8:30 - 9:30
 – Annual Meeting of OBBG

9:45 - 10:45
 – Have your Way with OTAs - E Scot Fuller-Beatty, ThinkReservations  Two words: Relationship goals.  Learn how to best work with your different Online Travel Agencies to optimize revenue and marketing objectives.  Learn from fellow lodging properties and professionals who found their happily-ever-after

11 - noon
 – State of B&Bs in the US - Pat McCauley, AIHP. Report of study funded by AIHP and bb.com showing the strengths and weaknesses of the industry and future trends 

Noon - 1:00
 – Lunch

1:15 - 2:00 -
 Green Program Reveal - Pepper McColgan Belle Pepper's Bed and Breakfast.  Join us for the roll out of the Oregon B&B Guild Green Program.  Learn what you need to have in place to earn your leaves.  Get some tips of greening your B&B.  Belle Pepper's has been a sustainable B&B since first opening in 2005

2:15 - 3:00
 – Getting up to Speed on Website ADA Compliance & Accessibility - Ben Lloyd, Odysys.  Did you know that B&Bs around the country are being threatened with lawsuits over ADA compliance ... for their Websites? In this session Odysys will explain how trolling lawyers are looking for non-compliant B&Bs to threaten with lawsuits and monetary damages and what you can do to avoid getting in their crosshairs

3:00 - 4-00
 -  Time to debrief, chat and say our goodbyes

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Conference Sponsors
ThinkReservations
Odysys
rezStream
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Session Presenters
Kent Schnepp, Odysys
E. Scot Fuller-Betty, ThinkReservations
Liz Day, rezStream
David Mayfield, ResNexus
Pat McCauley, AIHP
Wynn Salisch, Casablanca Ventures
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Vendors to Date
ThinkReservations
Odysys
rezStream
ResNexus
Coral's Innsitting
Unique Angles Photography
Casablanca Ventures
Sail Q&S Products
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Your registration includes, Breakfast, Lunch and Dinner on Tuesday, Breakfast and Lunch on Wednesday

$169 OBBG Member $119 OBBG Member, second registrant from same inn

$219 Non-OBBG Member $169 Non-OBBG Member, second registrant from same inn

Early Bird savings ends February 18 after which rates go up $50

Register Online Today
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All Meals, Sessions and the Vendor Showcase will be at McMenamins Kennedy School, Portland, Oregon

Lodging Reservations may be made directly at McMenamins by calling (503) 249-3983


Register Online Today

Questions? Email info@obbg.org